“I found straws
and present them to you!”

Brand History

IstrawU Brand was founded in 2020 by Philippe Veronneau – a young French-Canadian entrepreneur. After selling all of his belongings and saying goodbye to his family and friends, Philippe moved to South America in 2019 to explore nature and find himself. He not only managed to achieve this goal, but he also discovered straws that he had never seen before in Canada – natural-fiber straws. Knowing that single-use plastics straws will be banned in Canada and Europe as of 2021 Philippe saw this as a unique opportunity as the current alternatives – like paper straws – are not very appealing. Paper straws are costly and get soggy in a short period of time. IstrawU is offering the best solution on the market – eco-friendly, biodegradable, natural fiber straws made from sugarcane and agave. The IstrawU product line strives to replace plastic and paper straws in Canada, and the rest of the world, with the natural, 100% biodegradable straws offered by our company.

SUSTAINABLY GREEN

Eco-friendly and low environmental impact do not always come together so seamlessly in one product. These plant-based straws will aid in reducing the ecological footprint on the South American ecosystem. We use what would have been tossed. We recycle the by-products of agricultural practices and manufacture a new product. Plant fibers lend us a renewable resource that future generations can appreciate. The process is clean, simple, and unobtrusive to the communities we are a part of.

ONCE A PLANT, ALWAYS A PLANT

The beauty of being biodegradable is returning back to pure form. Our product breaks down within 24 months leaving no toxic chemical traces. You have the confidence that you are supporting eco-friendly alternatives when you pick our product. IstrawU decomposes in any environment so you never have to worry about special conditions being met.

EXCEEDS THE STANDARD

There are some limitations to other plastic alternatives but IstrawU is not the average contender. It does not have a metallic taste. It does not require a special carrying case or cleaning tool. It will not get soggy. You can choose to reuse it. You can use it in hot or cold drinks. You can bite it or twist it, and it will still maintain its structure. Right to the very last drop. It has that old familiar plastic feeling. Except that straw in last night’s cocktail will not be around for the next generation to clean up.

“I found straws
and present them to you!”

Founder

IstrawU Brand was founded in 2020 by Philippe Veronneau – a young French-Canadian entrepreneur. After selling all of his belongings and saying goodbye to his family and friends, Philippe moved to South America in 2019 to explore nature and find himself. He not only managed to achieve this goal, but he also discovered straws that he had never seen before in Canada – natural-fiber straws.

Brand

Knowing that single-use plastics straws will be banned in Canada and Europe as of 2021, Philippe Veronneau saw a unique opportunity as the current alternatives – like paper straws – are not very appealing. Paper straws are costly and get soggy in a short period of time. IstrawU is offering the best solution on the market – eco-friendly, biodegradable, natural fiber straws made from sugarcane and agave. The IstrawU product line strives to replace plastic and paper straws in Canada, and the rest of the world, with the natural, 100% biodegradable straws offered by our company.

sustainably green

Eco-friendly and low environmental impact do not always come together in one item. Our plant-based straws have approach in reducing the ecological footprint on the South American ecosystem. We use what would have been tossed. We recycle the by-products of agricultural practices and manufacture a new product. Plant fibers lend us a renewable resource future generation can appreciate. The process is clean, simple, and unobtrusive to the communities we are a part of.

once a plant, always a plant

The beauty of being biodegradable is returning back to pure form. Our product breaks down within 24 months leaving no toxic chemical traces. You have the confidence that you are supporting eco-friendly alternatives when you pick our product. IstrawU decomposes in any environment so you never have to worry about special conditions being met.

exceeds the standard

There are some limitations to other plastic alternatives but IstrawU is not the average contender. It does not have a metallic taste. It does not require a special carrying case or cleaning tool. It will not get soggy. You can choose to reuse it. You can use it in hot or cold drinks. You can bite it or twist it, and it will still be there for you. Right to the very last drop. It has that old familiar plastic feeling. Except that straw in last night’s cocktail will not be around for the next generation to clean up.